Booker Noe was known for creating Knob Creek bourbon to restore the standards of pre-Prohibition style whiskey, the Jim Beam company says.
Fred Noe, Booker’s son, is celebrating the Knob Creek’s 25th anniversary with an exclusive release, a cask-strength, single barrel bourbon aged 12-to-13 years.
“When Dad introduced Knob Creek and the Small Batch Bourbon Collection 25 years ago, he created it with the flavor, care and craftsmanship that defined high-quality, full-flavored bourbon,” Noe said in a statement.
“I am honored to keep this tradition alive every day, and am proud to celebrate 25 years with our fans by releasing a special product that features Dad’s preferred ‘uncut and unfiltered’ style, combined with my passion for single barrel bourbons.”
Knob Creek 25th Anniversary features slight nuances in proof and tasting notes within each bottle, while still holding true to the brand’s overall taste profile. Each commemorative bottle is presented in a premium, wooden box and features a special label, including a handwritten bottling date and proof.
Knob Creek 25th Anniversary Bourbon is available nationwide in limited quantities for a suggested retail price of $129.99 for a 750ml bottle, a news release says.
“Each bottle features nuanced variations of deep, full vanilla with a surprisingly sweet and nutty flavor. It smells of “robust vanilla and caramel; slightly smoky, complemented by rich notes of oak.”
The Knob Creek brand also has launched a campaign, “This Creek Runs Full,” including print, social and digital media. The brand has a new website and is collaborating with the Goose Island Beer Company on their Black Friday release of Bourbon County Reserve Brand Stout, aged in Knob Creek bourbon barrels.
Launched in early 1992, at a time when the term “super-premium” bourbon didn’t exist, the release says, Knob Creek is named after the small town in Kentucky where President Lincoln was born. In recent years, Knob Creek has expanded its portfolio, releasing Knob Creek Single Barrel Reserve (120 proof) in 2011, Knob Creek Rye (100 proof) in 2012 and Knob Creek Smoked Maple (90 proof) in 2013.